Exact match beats clever fuzzy — for trust
I used to believe similarity ranking would feel “intelligent” and win desks.
I believe now exact-first FTS with normalized queries wins live calls. Cleverness that adds latency or ambiguity destroys trust faster than missing a fuzzy hit.
Decision · Lesson
AI isn’t the product
I used to believe shipping a model feature was the milestone.
I believe now the product is the workflow that survives Monday — review gates, provenance, merge rules. Models are components inside that workflow.
Playbook · AI review pattern
Workflow beats automation theater
I used to believe more automation always meant more value.
I believe now automating a broken or unclear step creates faster liability. Map the desk first; automate only where confirmation and recovery are designed.
Playbook · How I build
Simplicity scales further than clever stacks
I used to believe ambitious architecture signaled readiness for growth.
I believe now Cloudflare-first simplicity (Workers, D1, R2 when they fit) scales operations and understanding. Complexity should earn its keep against desk risk — not résumé optics.
Pattern · Decision